Saudia Signs Technical Integration Agreement with “Elm”
Saudia, the national flag carrier of Saudi Arabia, announced the signing of an agreement with Elm, a pioneer in digital solutions, to provide a technical integration service for verifying Saudia guests’ mobile number ownership and reviewing their data, ensuring these information match trusted official records.
The agreement was signed by Manal Alshehri, Vice President of Digital Transformation at Saudia Group, and Majed Al-Ghamdi, Vice President of Government Digital Products Sales at Elm. The agreement reflects Saudia’s commitment to invest optimally in the latest technologies with the aim of providing the best services and ensuring a quality travel experience.
Manal Alshehri, Vice President of Digital Transformation at Saudia Group, commented: “This collaboration represents an important step towards enhancing the accuracy and reliability of guests’ data by enabling the latest digital solutions. Saudia takes pride in this strategic partnership with Elm, which will directly contribute to improving and developing the travel experience for Saudia’s guests”.
She added: “This partnership reaffirms our commitment to enabling innovative technologies to continue providing the highest standards of service and safety. We look forward to the positive impact of our collaboration with Elm, enhancing service quality and increasing guest satisfaction.”
Majid Al-Arifi, Vice President of Marketing and official spokesperson at Elm, said: “We are proud to expand and strengthen our partnership with Saudia, reflecting its commitment to excellence, which will further enhance the travel experience for its guests”.
Al-Arifi added that the agreement aims to ensure security and safety while enhancing integration among relevant stakeholders. In essence, the agreement serves the main goal of enhancing Saudi Arabia's digital transformation infrastructure, along with boosting the efficiency and reliability of digital services and solutions provided by the Saudi government and private institutions.
He added: “We look forward to employing Elm’s digital capabilities and advanced technologies to make this collaboration a success. This includes enhancing verification capacities according to governmental systems’ databases and delivering innovative solutions tailored to our clients’ needs across various sectors. We remain committed to offering advisory support and assistance to build up the operations of our partners.”
Saudia aims to achieve strategic integration of artificial intelligence and information technology through its extensive digital transformation program. This initiative focuses on providing a guest-centric travel experience through expanded strategic partnerships and improved services, in line with the highest global standards in the aviation sector.